Description
Accessibility is becoming a more and more crucial subject within the publishing industry and its implementation can represent a great innovation opportunity. As legislation follows from the Marrakesh Treaty and the European Accessibility Act comes into force for all products and services in June 2025, every actor of the book value chain will need to evolve a strategy for an accessible digital publishing ecosystem. This course is the best starting point for having a clear and complete vision of this new scenario, describing what digital accessibility is and what it means its adoption for every actor of the book value chain.
Learning objectives
Our accessibility expert will provide a clear and complete overview of what digital accessibility is and of the legal, social, and commercial motivations to embrace it. Participants will become aware of what adopting the ‘born accessible’ mindset accessibility entails and will understand how print impaired readers use assistive technology to access digital products and services. The objective is to disseminate the culture of accessibility at all business levels inside the publishing house or the company. Sharing the same knowledge and awareness on accessibility leads to a real collaboration and allows teamwork for the common goal, enhancing the efforts to ensure accessibility.
Who is this course for
Accessibility is not be the prerogative of content developers: it must involve everyone in the publishing house to be effective. This course turns to publishers and companies willing to introduce accessibility in their publishing processes. Thanks to its theoretical approach, it is suitable for all the business functions: Management, Editorial, Marketing, Commercial and Production.
Topics covered
- The legislative framework: Marrakech Treaty and European Directive on accessibility of product and services;
- The Born Accessible principle and its adoption by a publishing house;
- The accessibility journey of a print impaired reader;
- How people with visual disabilities reads: what are the users’ needs and the most common reading tools;
- Demo on accessible reading solutions;
- How to implement a successful accessibility strategy-
Number of participants
Limited to a maximum of 25 persons due the practical setting to ensure proper engagement.
Participants will need:
- A laptop or desktop computer
- Good internet connection
Follow-up materials
- The slides of the course
Location
Online – on the Zoom platform
Duration
4 hours delivered in 1 session
